Project DetailsTarget AudienceDigital bargain-hunters in TikTok Shop’s fastest-growing ASEAN markets (Indonesia, Thailand, Vietnam) before expanding to the US and Brazil, riding TikTok Shop’s 2023 GMV jump from US$4.4 B to US$16.3 B.
Success Metrics30 % lower cost-per-acquisition (CPA), 1 k NFTs minted / 30 % voucher redemption by Q3-2025, 1 k monthly active users by Q4-2025.
Budget Request40 k POL mainly to dev salaries (60 %), creator incentives (25 %) and ops (15 %).
Open Source BonusApplicant promises open-sourcing but public repo not discoverable; no recent commits found.